News archive 2011
Study on sustainable consumption in China
The advertising and marketing firm Ogilvy & Mather conducted a survey on sustainable consumption in China, collecting the opinions of 1,300 Chinese consumers across the country.
Even though convenience is still key in purchasing decisions, 71% of the respondents indicated that they are willing to pay slightly more for certain "green" products. In addition, more than 90% of the participants feel that the sustainability movement in China is growing.
For more information on the results of this study, click here.